Malaysia's first ever "Styling Dance" Champion was discovered recently in the Gatsby Styling Dance Contest organized by Mandom Malaysia. The regional contest was opened exclusively to students from seven countries in Asia ? Hong Kong, Indonesia, South Korea, Malaysia, Singapore, Taiwan and Japan.

Styling dance is a new dance created by Gatsby, Japan's No.1 men's grooming brand. It involves creative incorporation of self choreographed dance with hair-styling moves. With ?styling? as central theme, the contest provides an avenue for Asian students to express their creativity on stage. According to Mr. Kuniyuki Ota, Vice President of Mandom (M) Sdn Bhd, the company aims to support creative activities of young Asians and provide a platform for cross-country cultural interaction among young people.

Winning routines were judged based on technique, humor, originality and styling moves. 15 entries were short-listed in the preliminary round by local judges. Based on an online voting system, 5 finalists were selected to battle it out in the Malaysian Finals. The champion would represent Malaysia on an all-expense paid trip to complete against other regional finalists in Tokyo Grand Final on 28 February 2009.